Facebook Real Estate Marketing - 3 Important Elements for Developing an Effective Fan Page

One thing that each pro needs to have for their online real estate marketing is a Facebook page. With a large number of users utilizing this amazing website every single day, this is certainly one of the best strategies to build up your network.

Luckily, this is absolutely free to create, and the only cost incurred will be for the ads you run for it. Additionally, the price for each click is usually a lot less than when using MSN or Google for example. Consequently, if you currently do not have a page, I'm planning to highlight a number of important specifics for you to bear in mind when starting out.

Selecting Your Page Title

For starters, you need to consider your objectives for the page. For those who are focused on SEO for their real estate marketing, you’ll likely want to decide on a name that is keyword rich. The truth is, if your fan page obtains enough authority, it's even possible to rank on the 1st page of The search engines for your chosen keyword phrase!

Also remember that you'll be able to generate a permanent vanity URL once your page attains a particular amount of fans (usually twenty-five even though this is always changing). Simply choose the “Basic Information” menu down the left hand side when editing to convert this. Be certain to pick wisely since you will be unable to modify the name after you pick your permanent URL.

Creating Your Landing Page

Additionally, it's good practice to create a default landing page that provides some type of offer. This is extremely important for your Facebook real estate marketing, because you will want to supply a way for prospects to “like” your page and/or opt in to your funnel.

We like to utilize the “Static Iframe” app which can be accessed right from your page. This is easy to install, and will enable you to submit any html you want. In order to make this your default tab, just head to “Manage Permissions” when editing and choose this option from the “Default Landing Tab” drop down menu.

On a side note, you will also want to post some content on your wall prior to inviting friends. We advise about 4 to 5 posts for starters utilizing real estate marketing video, blog articles, news, or whatever your audience will find to be relevant and intriguing.

Acquire Some Fans

Lastly, you will want to point traffic to your page. Facebook provides a couple free solutions first. It is advisable to import contacts you already have and also invite people who you are already friends with on Facebook. Once you exhaust those two options, then it is time to begin producing some paid ads. By doing so, you'll be able to significantly increase your visibility for a really low fee.

Of course, this is not a complete list, but it surely provides you a general concept of how to get started. Want to find out a whole lot more about how you can begin using Facebook for your business? Visit us now at Real Estate Marketing!